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Invest Ontario - Case Study - Ferrero

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Invest Ontario x Ferrero

Eric Houdet:
It's magic. From sugar, from flour, from cocoa beans, you are making delicious recipes.

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Eric Houdet - SVP Industrial Operation Canada

Omar Zausa:
When you see the smile of the consumer it's for us the highest motivation.

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Omar Zausa - Managing Director, Ferrero Canada Ltd

Khawar Nasim:
Some 20 years ago, when I was a trade commissioner in Italy, I visited the Ferrero plant.

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Khawar Nasim - CEO - Invest Ontario

Khawar Nasim:
To return to the file and to be at the opening of their new expansion in Brantford, there's just a feeling of completion, a feeling of accomplishment in seeing this company succeed.

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Ferrero invests $445 million in Ontario with global expansion

Hon. Doug Ford:
I am so pleased to be here today to welcome Ferrero's game-changing investment.

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Hon. Doug Ford  - Premier of Ontario

Hon. Doug Ford:
This is a big number, $445 million using ingredients sourced from Ontario producers and Ontario farmers. This expansion will create 500 new good-paying jobs.

Omar Zausa:
There is a new product produced for the first time outside of Europe. It's a tangible sign of the commitment of Ferrero to expand in North America.

Eric Houdet:
Invest Ontario, since day one, is very collaborative. We know each other very well. They know what we need to grow.

Priyanka Vaidyanath:
Invest Ontario is actually a one-stop shop where they can come to us with all their requirements.

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Priyanka Vaidyanath - Executive Director, Technology, Invest Ontario.

Priyanka Vaidyanath:
We are there to help them throughout their entire journey. We brainstorm with them, understood what their plans were. We help them with their project narrative. We help them develop a plan. From an innovation standpoint, the Ferrero's investment would mean deployment of amazing technology, which means internet of things, robotics and automation at their facility. All this ties up to high-quality jobs and high-quality products being produced in Brantford.

Khawar Nasim:
They're having an impact in the community, and it's a result of the work that we have done to encourage them to locate, expand and grow in Ontario.

Omar Zausa:
It's a family-owned company. Family is forever. And we approach also our investment, our commitment to the community, to the consumer, as a family. Having such a commitment of an investment is also a commitment that we will stay forever.

Priyanka Vaidyanath:
Call us, reach out to us. We would love to walk you through the whole process, how Invest Ontario can support you.

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