Video

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The following video contains interviews with representatives from Ferrero and Invest Ontario. Additional footage includes shots of the Ferrero factory, ground breaking and ribbon cutting ceremonies and Invest Ontario employees working in an office.

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Invest Ontario x Ferrero

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Footage of the inside of the Ferrero factory assembly line. 

Eric Houdet:
It's magic. From sugar, from flour, from cocoa beans,

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Eric Houdet - SVP Industrial Operation Canada

Eric Houdet:
you are making delicious recipes.

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Omar Zausa - Managing Director, Ferrero Canada Ltd

Omar Zausa:
When you see the smile of the consumer it's for us the highest motivation.

Khawar Nasim:
Some 20 years ago, when I was a trade commissioner in Italy, I visited the Ferrero plant.

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Khawar Nasim - CEO - Invest Ontario

Khawar Nasim:
To return to the file and to be at the opening of their new expansion in Brantford, there's just a feeling of completion, a feeling of accomplishment in seeing this company succeed.

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Ferrero invests $445 million in Ontario with global expansion

Hon. Doug Ford  - Premier of Ontario

Hon. Doug Ford:
I am so pleased to be here today to welcome Ferrero's game-changing investment. 
This is a big number, $445 million... 

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Doug Ford and a group of representatives participating in a ground breaking ceremony followed by scenes of a product launch event outside of the Ferrero factory.

Hon. Doug Ford:
...using ingredients sourced from Ontario producers and Ontario farmers. This expansion will create 500 new good-paying jobs.

Omar Zausa:
There is a new product produced for the first time outside of Europe. It's a tangible sign of the commitment of Ferrero to expand in North America.

Eric Houdet:
Invest Ontario, since day one, is very collaborative. We know each other very well. They know what we need to grow.

Priyanka Vaidyanath:
Invest Ontario is actually a one-stop shop 

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Priyanka Vaidyanath - Executive Director, Technology, Invest Ontario.

Priyanka Vaidyanath:
where they can come to us with all their requirements.

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Invest Ontario employees at work together in a board room overlooking the Toronto skyline.

Priyanka Vaidyanath:
We are there to help them throughout their entire journey. We brainstorm with them, understood what their plans were. We help them with their project narrative. We help them develop a plan. From an innovation standpoint, the Ferrero's investment would mean deployment of amazing technology, which means internet of things, robotics and automation at their facility. All this ties up to high-quality jobs and high-quality products being produced in Brantford.

Khawar Nasim:
They're having an impact in the community, and it's a result of the work that we have done to encourage them to locate, expand and grow in Ontario.

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Historical photograph of the original Ferrero storefront in Italy.

Omar Zausa:
It's a family-owned company. Family is forever. And we approach also our investment, our commitment to the community, to the consumer, as a family. Having such a commitment of an investment is also a commitment that we will stay forever.

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Invest Ontario Logo

Priyanka Vaidyanath:
Call us, reach out to us. We would love to walk you through the whole process, how Invest Ontario can support you.

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Start the Conversation - InvestOntario.ca
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